LABELLO ORIGINAL

Unused concept for Labello Middle East, demonstrating the importance of Labello to women. Labello Original is the first lip butter of choice for the ladies of the royal court in this concept.

Untitled_Artwork 57 copy.png

PROCESS 

This project aims to develop a packaging design for a limited edition Labello Original sold in the Middle East, with a color palette that does not exceed six colors and captures the brand's essence.

I chose royalty as the model for this concept to demonstrate the broad reach of the product regardless of its affordability. I chose blue as the base color to capture the brand's essence and highlight the royalty element.