RIP-OFF THE RAINBOW

Style frames from a creative brief for Skittles. Showing three bored teenagers sitting in a skateboard park, one of them opens a Skittles bag, and then suddenly the wind moves, bringing the joy of Skittles.

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PROCESS 

In this piece, I chose to focus on the colorful nature of the brand by showing how opening a bag of skittles spreads colors and joy in a colorless world. While designing the characters, I observed skateboarders' characteristics and fashion choices such as wearing sneakers, wearing colorful socks, rolling their pants. For the logo reveal, I wanted to continue with the windy theme; The wind slowly reveals the word Skittles.